My Trusty Little Sunflower Cream is a general moisturiser cream based on the original formula developed by Salisbury District Hospital, for use with burns and plastic surgery patients.
Working with Press Mag Media, Salisbury NHS Foundation Trust are launching a press advertising campaign in August to spread public awareness for the product, showcasing its effectiveness as a general moisturiser.
Newspaper adverts will feature in the health section of the Daily Express on multiple occasions, including a promotional offer which is valid until the 3rd September.
The landscape image features two varieties of My Trusty Little Sunflower Cream, positioned above a sunflower and accompanied by the product name. Carrying the Salisbury NHS Foundation Trust logo, My Trusty Little Sunflower Cream is described as ‘unique’ and a bullet point list of benefits are printed to encourage users – such as ‘natural ingredients’, ‘no parabens’ and ‘rich in essential fatty acids’. A promotional online voucher code is included, followed by the company website and telephone number.
Containing 5% sunflower oil, My Trusty Little Sunflower Cream works by replacing essential fatty acids required to improve skin texture, making it ideal for people who have experienced skin damage and also as an aid for dry skin. All profits made are re-invested straight back into patient care, and there is no animal testing involved.
With a daily readership of over 1 million from its 537,000 circulated newspapers, the Daily Express will effectively project My Trusty Little Sunflower Cream nationwide. The newspaper’s demographic leans heavily into the over 45s, reaching the audience that this cream is primarily targeting.
CEO of Press Mag Media’s parent company Media Agency Group, Lee Dentith, said:
“My Trusty Little Sunflower Cream is a brilliant and versatile product, and so a national press campaign is the perfect way to give the brand access to a broad spectrum of the public.”
