Aeromexico takes off with press advertising

Leading Latin American airline, Aeromexico are running press advertisements with Press Mag Media as part of a multi format advertising campaign in the UK. Press and online advertisements will be systematically released for a total of 26 weeks in preparation for the launch of flights between Mexico City and London Heathrow Airport.

The bright advertisement features a picturesque image of Tulum’s beach in Mexico, and runs with the tempting headline ‘SWAP YOUR JUMPER FOR A SPOT ON THE BEACH’ to entice people in the UK to escape the drab winter wither with Aero Mexico.

The press campaign will be presented in the London Metro, City AM and the national Saturday Telegraph, with additional full-page spreads in Travel Weekly, including the airline edition.

To appeal to consumers increased media multi-tasking Press Mag Media have extended traditional print advertising to feature online and Metro will display digital banners across the Metro.co.uk website.

The immediacy of published and online press adverts add value within fast-paced environments such as London; with the unavoidable nature of online banners and in flight magazines, Aeromexico will be engaging with consumers through repetition and directly addressing them by employing a captive space up in the air.