Online maternity clothing retailer Pregnancy Fashion has enlisted Press Mag Media for the launch of a print marketing strategy, encouraging enhanced brand exposure amongst the nation’s forthcoming mothers.
Featuring a half-page advert in the July issue of Mother and Baby magazine, the campaign will extend the website into the hands of pregnant women seeking a solution for their summer wardrobe.
Designed by Press Mag Media’s in-house production team, the artwork sits on a pink candy-striped background, accompanied by the silhouette of an expecting mother in the same colour scheme. A centrally positioned text box immediately communicates the PregnancyFashion.co.uk website, followed by two paragraphs of descriptive text. The website is repeated again beneath the text, alongside an animated image of a woman carrying shopping bags.
Stocking a multitude of high street brands, Pregnancy Fashion presents a comprehensive selection of clothing items, ranging from underwear and swimwear through to work and evening attire, and even offering items for new born babies. Available brands include the likes of Asda, Marks and Spencer, New Look, Gap, Selfridges and John Lewis, meaning that no customer is required to compromise their individual style.
As specialists in print advertising, Press Mag Media are able to supply Pregnancy Fashion with a dedicated and knowledgeable service, facilitating an effective marketing solution. By featuring in the specialist interest magazine Mother and Baby, Pregnancy Fashion will gain direct access to their target audience through exposure across the UK’s leading parenting publication for the past 20 years. This advertising platform poses a successful method of securing an increase in consumers, as readers lie within a niche audience who have already expressed a commitment to the subject by purchasing the magazine, and thus have an increased likelihood of engaging with relevant advertisements.
