Following a railway advertising campaign from sister division Out of Home International in November 2012, Press Mag Media have been appointed to manage a print marketing strategy for Circle. Full page advertorials will be present in Berkshire Life magazine on a staggered basis through to November, reinforcing awareness for Circle’s CircleReading branch.
A photographic montage heads the page, displaying the contemporary CircleReading site and their gastronomic facilities, subsequently fading into a stone-coloured background upon which editorial content is placed. The title ‘first-class care’ leads the advert into several paragraphs of affirmative text, giving an overview of the high quality services on offer. Customer testimonials lie vertically alongside the copy, followerd by the CircleReading logo and both web and telephone contact details.
Circle strives to innovate UK healthcare, providing optimum quality services through an employee co-owned business. Two independent facilities exist in Reading and Bath, with Circle-operated NHS Treatment Centres in Nottingham and Hitchingbrooke and a separate minor surgery clinic in Stratford-upon-Avon. CircleReading is the company’s most recent development, offering excellent clinical care alongside five-star hospitality to patients – from free onsite parking and complimentary refreshments.
The South East county of Berkshire houses over 800,000 residents, allowing the regional publication of Berkshire Life to provide an effective brand presence for CircleReading. Press Mag Media are able to comprehensively navigate the print advertising sector, allowing Circle to experience an effective solution to their marketing objectives. The advertorial format allows a combination of visual elements and editorial content to provide an extensive overview of the brand, using geographical coverage to target only a relevant section of the public.
