Over 9 million national newspapers are sold in the UK every day, with a readership exceeding 23 million.
National newspapers are made up of many popular daily reads and Sunday publications. Newspapers are valuable to their readers and advertisers alike, setting the tone and agenda for the day’s conversation. Most newspapers are aimed at a broad spectrum of readers, who are loyal to the paper they may have bought for years. Most daily national newspapers within the UK press market will also publish an accompanying Sunday title, and provide inclusion of weekend supplements aimed at reaching various social demographics and audience profiles.
The market is clearly defined with a staple of established titles known as “red tops” including The Sun, Daily Mirror – these target a populist, mass audience. The “mid-market” consists of Daily Mail and the quality broadsheet; then for serious-minded news there’s The Times, Daily Telegraph, The Guardian and Independent. Press Mag Media will analyse your national press advertising objectives and apply them to the audience you wish to target, giving you an efficient and reliable campaign.
Advertising in national newspapers doesn’t need to be a daunting task – Press Mag Media has connections with the largest media groups, allowing us to effectively plan and buy your marketing.
With such vast options for advertising in national press, would you know which publishers you should advertise with and if they would be read by your target audience? Press Mag Media can target your communications more effectively and connect with your current and potential audiences – call 0845 322 4306 to speak to our specialist team.