Press Mag Media, the specialist print advertising division of Media Agency Group, has teamed up with the award-winning Benenden Hospital to launch a new long-term newspaper advertising campaign.
Running from August to December, the heavyweight campaign will see Benenden Hospital target women in Kent and Hastings, with advertisements in well-read publications. The ads will feature in the Kent & Sussex Courier, the Hastings, Bexhill & Rye Observer and the Kentish Gazette, among several others.
A wide range of print advertising formats will be used throughout the campaign, including full page, half page and insertions.
The hospital is promoting its range women’s health services, encouraging women in the region not to wait to talk about their problems and assuring them that “women’s health issues needn’t be endured in silence.”
Advertising in local press gives brands and organisations a fantastic opportunity to reach their ideal demographic, positioning themselves in front of the people that matter by targeting specific cities, towns, areas and regions in the UK.
While more modern digital media formats are enjoying plenty of growth, studies have shown that newspapers still remain the leading source of information for local communities. Benenden Hospital will be able position themselves in the hands of their perfect audience, through an eye-catching print advertising campaign.
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