British rock band Moritz has launched a national print advertising campaign with Press Mag Media, publicising the release of their latest album “SOS”.
A half-page colour advert will feature in the November issue of Classic Rock’s AOR Magazine, which specialises in album-oriented rock, leading up to the record’s 1st December release date.
The magazine advert is made up of an atmospheric background of storm clouds that is beneath the advert copy, with the central image of a lightning-stricken Big Ben encircled by several album reviews. The Harmony Factory record label logo stands along the base, with YouTube and Facebook call-to-action. “Moritz” is splayed across the top, with the “SOS” title dominating the image, followed by availability details such as “limited edition numbered white vinyl” and “CD & digital download”, finished with the band website.
Tracing their roots back to the 80s, Moritz is the product of two bands uniting to offer a British counterpart to America’s album-oriented rock radio format. Having never achieved their anticipated major breakthrough, the band scattered for almost 2 decades until guitarist Greg Hart was approached by Powerplay magazine in 2007, which reignited interest and led towards both a reunion and a record deal.
CEO of Press Mag Media’s parent company Media Agency Group, Lee Dentith, said:
“Appearing in a very niche, specialist interest music magazine will promote Moritz directly to their fanbase, eliminating advertising wastage and ensuring that relevant readers are targeted.”
