Wholesale electrical equipment supplier YESSS Electrical has launched a print advertising campaign through advertising agency Press Mag Media. Electrical Wholesaler magazine will feature a double page spread promoting the business, with a marketing presence felt in the publication’s May issue.
Running under the strapline ‘You get what you want, when you want, on time, every time’, the advert heavily features YESSS Electrical branding – from a large photographic image of an employee and a company van down to the logo which sits in the bottom, left corner. A section of copy lies beneath the bold opening slogan, communicating the nature of YESSS Electrical and highlighting the size and reliability of their stock. Contact information in the form of both telephone and website details allow readers to further explore the company, enabling a seamless purchase.
Possessing an extensive basis in the media sector, Press Mag Media is able to effectively fulfil the marketing objectives of YESSS Electrical, ensuring that their campaign exposes the brand to a relevant audience. Monthly trade magazine Electrical Wholesaler is specifically aimed at the wholesale sector of the UK electrical market, providing YESSS Electrical with an opportune advertising outlet. By targeting a specialist interest publication, YESSS Electrical gains the capacity to access a readership that is already committed to the subject, increasing the likelihood of gaining additional clients.
