Our parent company Media Agency Group has been appointed to launch a multi-format advertising campaign in six European cities to raise awareness of the luxury Vacation Membership Company Anfi Group in Gran Canaria and promote tourism to Anfi del Mar.
Part of the media mix is full page press adverts in easyJet’s inflight ‘Traveller’ magazine featuring international football star David Silva who was born in the neighbouring village of Arguineguin.
The inflight magazine targets active travellers on the airline tempting them to visit Gran Canaria in the future. Passengers are in an environment of high dwell time and therefore looking for distraction like the popular Traveller magazine, which can also be taken away onto their new destination by each passenger. Featuring in this publication allows Anfi to reach audiences in every corner of easyJet’s flight path giving the press advert huge reach and great opportunity to see for a range of audiences.
Our specialist press advertising team worked with the Media Agency Group Agency Client Services Manager to recommend the best publication and location within the client’s budget.
The campaign has launched in time with Anfi Group’s 25th Anniversary and highlights their Brand Ambassador Manchester City Football Club’s Spanish midfielder David Silva who is a proud representative of the Spanish island.
David Silva said he is very happy to support the promotion of Anfi, “which is essential for this land and which will continue to generate employment and development in Gran Canaria”.
Want to know more about the campaign? Read the full story here at the Media Agency Group.
